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Most home business owners know that Social Media communities are the place to be these days, as they give you access to millions of people.
The problem is that most network marketers are simply pitching their products and business opportunity and expecting people to respond.
Remember this my friend… People love to buy, but they hate to be sold.
In a world where we’re exposed to countless ads on TV, radio, magazines and online, pitching your product and business is not an effective marketing strategy.
Let’s clear away the thought that you’re going to sponsor people into your business without having a relationship first. It’s just not going to happen.
People do business with those that they know, like and trust.
Your strategy online should be to serve others… to add value… to encourage them…
Perry Belcher gave a great analogy about how you can attract people to you on social media:
He says that social media sites are like a party, where people get to know each other and have fun.
If you were to talk to every person at the party about your product and business opportunity, you would come across as a jerk.
Instead, if you take the focus off yourself and ask people questions and show a genuine interest in them, they will tend to like you.
If you connect with someone at a party, you might invite them over to your house to hang out. On social media, you would invite them to visit your blog… yes, you need to have a blog.
If someone came over to your house for a party, they will look around and get a sense of what you’re about, by looking at pictures and your taste is decor.
When they visit your blog, they will look around, check out the pictures of you and your family and friends, read a few blog posts and get a sense of who you are.
At a party, they might seek you out to have a conversation on the back patio, to find out more about what you do.
On your blog, they would seek you out by getting on your email list, by calling you or by emailing you, to find out more about your business.
Do you see the natural progression here? The reason you’re on social media is to connect with like-minded people, to develop real relationships and to have ‘offline’ conversations, which can lead to partnering together in business.
I’ll share what I’ve learned about social media marketing in future blogs, so keep tuning in to this site. You can also subscribe to my email list, and I will notify you when I post a new blog.
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Yours in Mastery,
David Wilcoxson
303-808-2291
Sat, Nov 28, 2009
Social Media Marketing